General SEO

Internal Links for SEO

Michael Kuzmin

In terms of SEO, content is king, and it's not a secret at this point (SEO). Bloggers, businesses, and web-publishers are well-versed in the importance of enticing both search engines and people to their material. It's not enough to publish good content, though. In order to boost search rankings, pages need internal links.

Even while internal links in SEO are critical to your content's performance, they are rarely given any credit. Read on as questions such as "What are internal links?" and "How do they work?" are addressed here.

What are internal links?

Your website's internal links are all links that go from one page to another within the same website. Links are used by both your visitors and search engines to find material on your site. To get about your site and get the information they're looking for, users click on links. Search engines also use Links to help users browse your site. No one can find a page if it isn't linked to.

Internal links come in various forms. Aside from your homepage, menu, and post feed links, you can also include links within your posts. Contextual links are what we call them. Contextual links direct your visitors to content that is both relevant and intriguing. In addition, they help search engines estimate the worth of your site's content by determining what content is associated with it.

The more links a relevant page receives, the more significant it appears to be to search engines. Consequently, effective internal links are essential for SEO.

Site architecture and link juice are both aided by internal linking, which is crucial to any website. You'd want to focus mostly on editorial link building for the purposes of this post, as they will help your marketing strategy and your SEO.

Are internal links important for SEO?

There are numerous advantages to utilizing internal links for SEO strategies. Consider the following five advantages of strengthening your internal linking:

Internal linking can increase usability via anchor texts

Your website's internal links are provided to assist visitors in finding their way around. Your readers will be able to more easily navigate your articles if you employ suitable and user-friendly links. Your anchor texts must link to material that will be of interest to your readers. It's possible to avoid duplication of concerns by redirecting the user to a previous article describing tools, for instance.

The link juice better spread through internal linking

As important as external links and backlinks are, gaining authority from other pages is also important. Spreading out your link juice across multiple pages of your site is made easier by internal linking. There are many benefits to building backlinks to a certain webpage. First, the link juice gets transferred to other pages on your website. Therefore, your money pages are where you want the most juice to flow from your inbound links, as this concept is the core of SEO.

Internal links boost page views

Quality anchor texts can help visitors find their way around your website. Your readers will be more likely to continue reading if the stuff you link to is relevant to them and they find it interesting. Improve your site's conversion rate by doing this. New people will discover your website if you link to it in a way that encourages them to follow your links. If you want to be genuinely efficient, be sure that your page speed has been optimized.

Linking inside increases PageRank

Before we explore how internal linking boosts PageRank, let's define it first. Web pages' importance can now be determined by the number of backlinks they receive. Even though the topic has been widely addressed in the SEO world, Google continues to use PageRank as a ranking element. The number goes from 0 to 10.

If a page has a high PageRank, internal linking can increase its PageRank by distributing link juice to other web pages linked to the page. That page's authority will rise, and its ranks will rise as a result of the increased link juice it receives.

Internal links lessen bounce rate  

Increased duration on the site and a decreased bounce rate are achieved by linking to relevant topics. Visitors who just view one page and then abandon your site are referred to as having a high bounce rate. If you want to retain visitors on your site longer, you need to link to material that provides real value. Connecting to Google Analytics is the only way to track your bounce rate. The bounce rate for each of your articles may be found by clicking on 'Behavior,' 'Site Content,' and 'All pages.'

Best Internal Linking Strategies

Knowing that link building is important for SEO is one thing; understanding the best strategies is another. We've shared some of the best internal linking strategies below:

Create a lot of content

Content is important when it comes to all things web.  When you decide to leverage internal linking for your site's SEO, it is vital to have enough relevant content that can be linked to each other. Internal links in SEO will require you to create pillar content and several other related contents linked to the pillar content.

The above means that you'll need to create as much content as possible related in one way or another. You'll also have to introduce some anchor texts in the pillar content, where you'll embed each link to the relevant pages.

Use do-follow links

NoFollow and DoFollow links are distinct because "DoFollow" links transfer link juice to the destination page, whereas "NoFollow" links do not.

Maintaining a strong internal linking structure is always important. Pages that share link juice are more likely to have a high page rank than those that do not.

Search engines like Google only consider one link if there are several going to the same page. When two links are leading to the same page on another website, one of which is a no-follow and the other a do-follow, Google will only evaluate the do-follow link and disregard the no-follow one. Internal links are subject to the same rules.

Create anchor links

One of the most common types of links is an anchor link. If you want to identify the content block or location of a specific content, you can simply click on the anchor link which will take you to the content you seek.

Anchor links may greatly enhance the user experience by providing easy navigation alternatives across your content. In a blink, your site visitors will be able to access the information they need without having to wade through items they don't care about. Anchor texts/links will help your overall SEO strategy as they tell the search engine exactly what your content is about.

Search for pages that can contain internal links in Google

A hypothetical blog post about peanut cookies has just been published. Add a few internal backlinks to that page in order to increase its popularity. But how can you figure out where to begin? To get started, type in the following search term into Google: "keyword or phrase related to page" 

Pages on your website (in Google's index) that include the particular word or phrase are returned in this search.

For instance, if you've previously mentioned "peanut cookies" in a blog post, the term will show up with this search. You can see that the term is not linked in all the results when you look at the pages in question. You can leverage this by creating links between the relevant pages.

Build links from authoritative pages

Your site may have some authoritative pages with lots of relevant inbound links. It is always a smart SEO tip to build links from such pages. However, it can be a bit challenging trying to manually find the pages with the most backlinks or attention on your website. With a backlink checker tool, you can spot relevant linking opportunities from your authority pages in a few minutes. For example, what if you’ve created a blog post on protein powder, and you wish to link to a relevant authority page on your site? Your best bet is to use a Backlink checker to locate the pages with the most traffic or backlinks. Once you spot these pages, linking to them from your new page with less authority (the protein powder page) becomes easy. 

Fix broken internal links

Links that don't work are all too common on websites. These, on the other hand, are harmful since they squander "link equity" and create a bad user experience. Broken links can be fixed in two ways.

  •         The broken page should be restored at the same URL (if deleted accidentally).
  •         Redirect the broken page to an appropriate URL by copying the URL. All internal links to it should be updated or removed if necessary.

Breaking the flow of link value through your site's pages can significantly negatively impact your search engine rankings. You can find and mend broken links with the help of various tools and services.

Find links that are not referenced by other pages

Orphan pages are pages on your website that aren't linked to any page or section. This means that a person will not be able to access the page unless they know the URL. Also, search engine crawlers cannot track these pages from another page; hence they are seldom indexed by search engines. Your pages must be linked to other pages for search engines to find them. Consider it a real web for a spider to crawl through. The spider will have a hard time crawling about if portions of it are broken.

As a result, orphan pages are a missed opportunity to recruit and engage clients, which in turn can negatively impact your bounce rate. Fortunately, orphan pages may be quickly fixed so that you don't lose out on page traffic, engagement, and revenue.

Use WordPress plugins to find suitable internal links

If your website has a large number of pages, manually adding links can take a long time. Thanks to the many plugins available in WordPress, adding internal linking to your content has never been easier.

Update your existing material and add essential internal links with the help of the following plugins:

Link Whisperer: For WordPress, Link Whisper is the most effective internal linking plugin.

Rank Math: This internal links SEO plugin has become the best WordPress SEO plugin in a short period of time. It can help you identify linking opportunities in a short time.

Yoast: Even though Rank Math continues to expand, Yoast SEO remains the most popular WordPress SEO plugin. Additionally, Yoast provides a function for internal linking in addition to its SEO-enhancing capabilities generally. This SEO plugin is also great because it includes Link Suggestions.


If you've ever asked, "what is an internal link?" you should have your answer by now. Internal link building SEO practices are quite difficult to understand but effective. Leveraging the best WordPress plugins for internal linking can help you save time, so you may consider the options we've suggested in this article.

Michael Kuzmin
Co-Founder 10х Agency. 10 years in Sales&Marketing. The last 4 years specializing in link-building processes and outreach development.